Inspire 2018 Recap

One of the cool things about the Microsoft Inspire event is that IT. IS. HUUUUGE! One of the most annoying things about Inspire is that it is HUUUGE! It is so easy to get lost among the 10,000 or so attendees that are milling about, going to sessions across a bunch of floors, walking around the immense expo floor with what seems to be thousands upon thousands of vendors peddling their wares.

The best part about this event was that it was in Vegas. Not that I particularly enjoy Vegas, but it is a drive away from my house. This means that I got to leave at a convenient time, drive my own car, and bring a guitar with me so that I can play in my hotel room.

Two of my partners made the trip from Europe, and we had a bunch of meetings scheduled with some potential and existing customers. It is always nice to spend some time with them, we had great food, saw some cool things. I was looking forward to going to the Bruno Mars concert at the big event, but the night in question was hotter than hell, and there was no way I was going to go out in that temperature. Bruno will have to wait to have me in his audience at a later date 🙂

So…. what was the buzz around Inspire this year? For me it was a further crystallization of Microsoft’s digital transformation strategy. The marketing heads have come up with something called ‘Intelligent Edge’ which is a way to categorize everything into a big connected amalgamation of connected technologies. There were many slides about machine learning, AI, a BIG emphasis on Azure. All of this with unlimited scalability in the Microsoft Cloud, which comes with an incremental subscription fee of course.

Microsoft seems to realize that they need the partner channel to do most of the selling for them, so the way they organize that has gone through some further evolving. It’s still very shortly after the event so I haven’t had much time to let this stew and find some good resources. I’m actually not sure if I will have much time for that anyway. I am knee deep in working on hours of new training material that needs to be finished before the next event, so we’ll see if I get to do some research on all of this.

For me, I like to dive a little deeper into specific topics. Inspire is a bit overwhelming for me, and it is an extremely expensive event to boot. We’ve been to Inspire two years in a row, and if we’ll come back next year (which I doubt) we will probably just get a room near the conference and use the event as a means to be in one place with our customers and Microsoft people.

Image: a slide showing the Intelligent Edge

Inspire 2017 DC Recap

This week I went to the Microsoft Inspire conference that was held in Washington DC. It was my first time at this particular conference, and I have to say it was a bit overwhelming. I am used to conferences that have maybe upward of 1,000 attendees, with a single Expo hall. This conference had well over 10,000 attendees, and the expo area seemed like it occupied an entire conference center.

Security was super tight, so it took for ever to get through, and we were waiting for long periods of time in the sweltering DC heat. We had accounted for an extra hour to find a good seat, and we were too late getting in, the keynote had already started.

Our main reason for being there with Cloud Ready Software was to attend the announcement for the ISV Development Center program, because we are one of the 7 initial companies that were selected by Microsoft to be part of this program.

Some things that I took away form the conference is that Satya Nadella is a really captivating speaker. It was a pleasure listening to his keynote and learn about the new initiatives out of Microsoft. Two of the most important ones that stood out for me is Microsoft 365 and the one commercial partner program.

Seeing Microsoft’s corporate leaders present their vision was inspiring to me. Connecting things together in ways that you just don’t think about is just mind boggling. There was a demo of a drone that does a physical inventory and picking. There was an example of how you can subscribe to a store’s discount program, and it can track your movements and know when you are near one of the stores, and invite you in for a good deal. The last one is kind of creepy, but at the same time it would be awfully convenient to walk past my local music store and get a reminder that it’s been 2 months since I last purchased guitar strings, and to come in for a good deal on something related.

I have to say I was woefully unprepared to be at Inspire. We booked our tickets just a couple of days in advance so we did not have any time to really prepare. We were there mainly for the ISV Development Center program. We will definitely go to next year’s event in Las Vegas though, and I will try to pay more attention, and to be more elaborate when I write about it.